Comments by CEO

Comments by CEO - Karl Kristian Bergman Jensen


We have had a good first half year. Revenue increased by 14.2 percent in local currencies. Converted to Swedish kroner, the increase was 20.1 percent. Profitability has also increased and earning per share amounted to 1.94 SEK (1.38). It’s an increase of 40.6 percent.

Sales have progressed well in all geographical areas. Ie in the Nordic countries, the rest of Europe, North America and in Asia. Growth is mainly driven by increased marketing and internationalisation of products that perform well in the testmarket in the Nordic region. We have also started working on establishing ourselves in south-eastern Europe. Our introduction of New Nordic in Slovakia has gone well and we have got a good start for further progress here. 

We have had good growth in each of the dietary supplements product segments that we work with. We have had focus on the continued development of our best sellers. 

During the period we have only launched few brand new product innovations, but we always work intensively with the development of new products and we have a number of exciting news on the way. Our marketing has been effective and I welcome new initiatives and international campaigns. For example, our collaboration with Teri Hatcher, who is a big fan of Hair VolumeTM and now work with us as ambassador for the product.

In recent years, we have won many awards for our products and as a supplier in general. In the spring we also won the Danish Beauty Award with Hair Volume. A price that not only has significance in Denmark but also wins resonance abroad. Our start of selling beauty supplements in the travel retail channel has gone fine and I hope that we can also develop this sales channel in the future as our products and our brand become more and more known internationally.

We have good control over our costs and our profitability has increased during the period. We are well equipped for the coming period and the planned growth. Our inventory has increased further as a result of the increased activity.

Our staff in all countries have done an amazing effort and are ready for continued growth. We are in an ex- citing development and I look forward to the second half of 2019 and the continued implementation of our strategy.

Karl Kristian Bergman Jensen, CEO

New Nordic Healthbrands AB
Södra Förstadsgatan 3 C
SE-211 43 Malmö

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